It is so hard to pick out little important bits of information as they fly by in the stream out of the firehose. I was trying to live tweet from Tuesday’s general session, but there are a lot of things I just missed. As I was getting ready to come back home, someone handed me a thumb drive with a collection of presentations. So now I can slow down the flow of information to something I can comprehend and pick out the important bits. A lot of this is from the business side, but it might be important to you to know that you are part of a growing community. In this post I want to single out addresses from Karsten Newbury and Tony Affuso. My next post will go through the presentation by Dan Staples about the new features in ST5 and Insight XT.
If you weren’t there or if you didn’t catch it the first time, here is a rehash of some of what I thought were the most important bits from Karsten’s Tuesday keynote address.
20% increase in R&D staff
300% increase in sales staff
100% increase in marketing budget
30% license growth in 2011
40% growth in US sales first half of 2012
50,000+ downloads of free student edition
After Karsten, Tony Affuso got up to speak. Most of what he relayed to us dealt with Siemens overall, or Siemens PLM big picture. I guess that kind of stuff is necessary, but I found it of limited interest. It’s great to see that the parent company really builds stuff. To me that’s important. Toward the end, he covered Solid Edge specifically.
90% of sales from channel partners (resellers)
Siemens PLM outgrew the overall MCAD market
Here’s a graphic that helps you get a grip on Solid Edge’s place within the Siemens PLM division:
So Solid Edge is one of six business segments. Mr. Newbury seems successful to this point at treating Solid Edge like a small business with the backing of an immense conglomerate. After the mismanagement of previous owners, this is a breath of fresh air.
Tony went on to talk more about Solid Edge directly.
As this information flew through Twitter, several skeptics made various claims that they wanted to see a signed affidavit with the source of this information, or something to that effect. I think this just shows that some formerly overconfident competitors are starting to take notice. SolidWorks used to be a classy organization when it came to dealing with competition, but that era is over.
Solid Edge has used the Local Motors relationship extensively. The relationship seems to be beneficial for both sides. It’s great for Solid Edge to have such a great piece of machinery to display at the show, and the exposure can only be good for Local Motors. The relationship was mentioned prominently from the main stage multiple times. The Solid Edge side of the deal is that you can rent a reduced function version of Solid Edge on a monthly basis with the intention that you use it for learning and for modeling for the Local Motors projects.
Mr. Affuso went on to talk about companies switching to Solid Edge from competitive software, and cited the Develop3D article entitled The death of SolidWorks? where recent turmoil in the CAD industry is said to stretch the limits of credulity.
Most of what I took from Tony’s talk came in the last few minutes. Solid Edge has the advantage of backing from Siemens, one of the most successful companies on the planet. Solid Edge is on a growth trajectory that is gaining momentum against competitors.